1. Introduction

The purpose of this privacy policy is for you, as a customer, to learn how PV Home AB (the “Company”, “we”, “us”) handles your personal data and for you to be able to feel secure that the processing is carried out in accordance with the General Data Protection Regulation (known as the GDPR) and other applicable data protection law. The privacy policy also describes your rights vis-à-vis us and how you can enforce those rights.

2. Who is responsible for the processing of your personal data

The Company is the controller of the personal data collected from customers purchasing products via our website.

Please find the Company’s contact details below.

PV Home AB, reg. nr 559158–2480,
Eldsundsviken Byggnad 64, 645 35 Strängnäs

If you have any questions regarding the Company’s processing of personal data, please contact us at info@pellevavare.se.

3. Categories of data processed, purpose and legal basis for processing

The Company collects and processes your name, address, phone number and e-mail address. We need this information to process your order, deliver the product to you and notify you when the product is available for pick-up, as well as administering your order. The legal basis for the processing is that it is necessary in order for the Company to fulfil its contractual obligations towards you.

The Company processes your purchase history, i.e. information about the products and number of products you have purchased, the date of the purchases, price and any correspondence and documentation regarding your purchase. We process this information to be able to provide customer service and to administer potential returns, exchanges or other complaints. The legal basis for the processing is a balancing of interests where the Company’s legitimate interest is to be able to provide customer service and to facilitate the administration of returns, exchanges and other complaints.

The Company may also process your e-mail address and phone number for direct marketing purposes, namely to keep you informed of products, special events or promotions. The processing is based on the legal basis “balancing of interests”, where the Company’s legitimate interest is to be able to market its products to its existing customers. You may at any time notify the Company of your wish not to receive such marketing.

If you enter our Newsletter Club we process your name, e-mail address, cookie-id, purchase history and your activities on our website (including for example how you scroll and view different pages and your interaction with send outs such as newsletters and promotions). The purpose of the processing is to send you our personalized newsletter. This processing is based on the agreement we enter into with you regarding our Newsletter Club (general terms and conditions Newsletter Club].

For the Company to provide you with the personalized newsletter, we combine the aforementioned personal data, analyse it and create a profile based on such analysis (so-called profiling). For example, the Company may combine your activity on the website (e.g. what part of the website you visit and what products you place in your shopping-cart) with how you have interacted with a send out and your previous purchases in order to create a profile of what you might be interested in. This information is then incorporated into the personalized newsletter, making it tailor-made for your specific preferences. The Company may also create a so-called customer lifetime value, i.e. an estimation of your future interactions with us, based on the aforementioned profile. 

Information about your activity on the website and in relation to our send outs, as well as how often you purchase goods and what specific goods you purchase, will be collected through the use of cookies and similar techniques, such as pixels provided by third parties. The placement of such cookies and similar techniques are described in the Company’s Cookie Policy https://pellevavare.com/cookie-policy/. 

Payments made for purchases on the Company’s website are processed by a third-party payment service and such third party is the controller of the credit card information and other information relating to the payment. 

If you accept the placing of cookies on the website, the Company may process your cookie-id and your activities on the website, e.g. transaction details, purchase history and interaction with the website, for the purpose of improving the functionality of the website and for marketing purposes. The legal basis for the processing is a balancing of interests where the Company’s legitimate interest is to be able to improve the functionality of the website and to provide relevant marketing to its customers. In relation to personal data processed through the use of some third-party cookies (including pixels), the Company is the joint controller of personal data with the third party that provides the cookie. The Company has entered into the following joint controller agreements:

Facebook Pixel

The Company and Facebook Ireland are joint controllers for the personal data processed in relation to the use of the Facebook Pixel. The purpose of the processing of personal data through the use of the Facebook Pixel is to measure and analyze your use of the Company’s website, targeting ad campaigns, deliver commercial and transactional messages and to improve the Company’s website and marketing. 

Further information on how Facebook Ireland processes personal data can be found in Facebook Ireland’s Data Policy: https://www.facebook.com/about/privacy.

The Company is responsible for enabling data subjects’ rights with regards to the personal data stored by the Company, please see Section 7. Facebook Ireland is responsible for enabling data subjects’ rights with regards to the personal data stored by Facebook Ireland. 

Google Analytics

The Company and Google Ireland Limited are joint controllers for the personal data processed in relation to the use of Google Analytics. The purpose of the processing of personal data through the use of Google Analytics is to measure and analyze your use of the Company’s website.

Further information on how Google Ireland Limited processes personal data can be found in Google Irelands Limited’s Data Policy: https://www.policies.google.com. 

The Company is responsible for enabling data subjects’ rights with regards to the personal data stored by the Company, please see Section 7. Google Ireland Limited is responsible for enabling data subjects’ rights with regards to the personal data stored by Google Ireland Limited.

4. Does the company share your information with others?

The Company may share your data with selected suppliers which are necessary for the Company’s business, e.g. business systems and delivery services. These recipients may only process your personal data on behalf of the Company and in relation to their performance of their services on behalf of the Company. The Company has taken all appropriate legal-, technical- and organizational actions necessary to secure that your personal data is processed securely, with an adequate level of protection, in relation to the transfer or sharing of personal data to such selected third parties. 

Furthermore, the Company may disclose your personal data to a public authority where the Company is obligated to do so by law. In the event all or part of the Company are sold, the Company may transfer your personal data to a potential purchaser of the business.

5. Transfer outside of the EU/EES

Your personal data will primarily be processed within the EU/EES but may be transferred to countries outside of the EU/EES if the Company uses suppliers who, for example, have its servers located in such a country. The Company has taken appropriate safeguards to ensure that your personal data is secure, e.g. to make sure that the recipient has signed a contract including provisions ensuring that your personal data will be processed in accordance with the GDPR. A copy of these provisions can be provided upon request to info [at] pellevavare.se. 

6. How long do we keep your data?

The Company may save your name, contact details, and purchase history for up to 36 months after the purchase in order to administrate returns, complaints etc.

Your e-mail address and phone number are stored for 12 months after a purchase to send you direct marketing. You may at any time object to such marketing.

If you join our Newsletter Club your e-mail address will be processed as long as you are a member. If you leave our Newsletter Club we will cease the processing of your data within one week of your notification.

The Company may also save your personal data for a longer period of time if it is necessary for the Company in order to fulfil a legal obligation which requires the processing of personal data according to applicable law (e.g. the Accounting Act or the Money Laundering Act), or in order for the Company to establish, exercise or defend legal claims.

7. Your data subject rights

You have certain legal rights which you can enforce vis-à-vis the Company. Below is a summary of these rights. For complete information regarding your rights, please see the GDPR, Section 3–5.

(a) Right of access. You have the right to obtain confirmation of whether personal data concerning yourself is being processed by the Company. If that is the case, you have the right to access the personal data and information regarding, inter alia, the categories of personal data concerned, the purpose of the processing, the categories of recipients to whom your data have been or will be disclosed and the envisaged period of time for which personal data will be stored.

(b) Right to data portability. You have the right to request a copy, provided in a structured, commonly used, and machine-readable formation, of the personal data provided by you to the Company. You also have the right to request that the Company transmits such data to another controller. The right to data portability is only applicable for personal data which are processed by automatic means and based on your consent or if the processing is necessary for the Company’s performance of a contract with you.

(c) Right to rectification. You have the right to request that the Company rectify any inaccurate personal data and to complete incomplete data regarding yourself.

(d) Right to erasure. Under certain circumstances you are entitled to request that the Company erase your personal data, for example, if the personal data is no longer necessary for the purpose for which it was collected.

(e) Right to object. Under certain circumstances, you are entitled to object to the Company’s processing of personal data concerning yourself.

(f) Right to restriction of processing. Under certain circumstances, you have the right to request that the Company restricts its processing of your personal data. For example, if you have contested the accuracy of your personal data, you may request that the processing of that personal data is restricted during a period of time during which the Company has the opportunity to control the accuracy of the personal data.

(g) Complaints. If you have any complaints regarding the Company’s processing of your personal data, you may submit your complaint to the Swedish Authority for Privacy Protection (IMY).

If you want to exercise your right of access, data portability, rectification, erasure, objection, or restriction, please contact the Company at info [at] pellevavare.se. 

8. Changes to the privacy policy

We may need to update our privacy policy from time to time. The latest version of the privacy policy is always available at our website. We will notify you of any significant changes to the privacy policy, for example the purpose of the processing of your personal data, a change regarding contact details or your data subject rights.

PV Home AB
Version 1.0
Last date for modification 2022-09-20